Wednesday, August 12, 2009
PROFITABLE PRODUCT SELECTION (proper research methods)
Your research is probably the most important step in the system. It will save you tons of time and money if you do it right. Finding a thirsty market first is one of the most significant components to you achieving success.
You don’t want to try to sell something to a niche where there is no one buying. So don’t avoid competition look for it, because that means there’s money being spent in that niche.
With the advanced spy and research tools out there available to you, there is no longer any excuse to not be properly researching the niches and products you plan to promote.
Here’s where using the proper tools now at your disposal is almost a must, basically affiliate marketing has evolved and if you’re not researching properly then testing and tracking your results you’re stuck in the Stone Age.
So first before anything, let’s get an idea for a few niches and then narrow it down by using some cutting edge software to predict the ones more likely to generate a profit for you.
First, let’s think about some passions you have, or hobbies you pursue. Make a quick list. A lot of the time these are perfect niches to go after. Why? One reason is that you know more about these niches and the products you would buy.
You then are able to easily explain the benefits of the product you are promoting because you understand the customer better. For every niche and product you promote you’re going to want to create a customer avatar.
This is a way to get into the mind of the consumer so you can help them find exactly what they are looking for. Have you bought something relevant to this niche, what are the common problems and how can you help the buyer find the solutions. More on this later…
Another easy way to find popular niches is the magazine rack at your local book store like Barnes and Noble lets say. If there’s a magazine about it then there is usually money in the niche. Now, in these magazines look at the relevant products being offered. What problems are these products addressing?
Also to find emerging markets you can do some research using Google trends. You can see new trends that you may be able to capitalize on. This is a good way to stay ahead of the curve.
Since we are dealing only with digital products in ClickBank you can then see if there are info products in ClickBank that offer solutions to the common problems in the niche.
The next step, if you don’t have many hobbies or passions is to take a look here at ClickBank Categories and you’ll be sure to find plenty of interests that people have and more importantly are spending money on.
Then you can drill down into sub niches of these broad ones and go to Google type in the keywords to see if there are ads, if so there is money being made.
I’m going to focus strictly on digital products and the affiliate marketplace ClickBank.
After I have some ideas for some new niches, I like to use of combo of Keyword Spy and Spyfu.comYou want to use this tool right from the get go to help you find products to promote that are more likely to be profitable due to certain stats that Keyword Spy will show you.
Like I said, by using this tool to find out what and how other affiliates are already promoting products, swipe their ads and keywords and then reproduce their efforts your more likely to be in the 2% dominating clickbank. Sneaky, borderline ethical…but totally legal.
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