5 reasons Facebook is better than Twitter for your business

Facebook is a great choice for marketing your business
In the world of social media marketing, Facebook is king. You hear a lot about Twitter, but comparitively speaking, Facebook represents a much larger and more mature platform for marketing your business. Of course, smart companies will utilize any number of social networking sites to promote their products. But, if you are a small or medium sized business and only have resources to focus on one, you should strongly consider Facebook.
Here are five reasons why Facebook is better than Twitter for promoting your business:
Community / Size
As popular as Twitter has become, Facebook has a vastly larger audience. According to Compete.com, Twitter has a monthly visitor total of about 22 million users. Facebook weighs in at about 122 million users. What's more, Twitter users are more likely to sign up once and never login again. A recent Harvard Business Review study finds that 90% of Twitter's messages are sent by 10% of its users.
Facebook doesn't make as much noise in mainstream news, but it has a much larger and active userbase. The average Facebook user has 200 friends (very important when we talk about the viral nature of how your business can be promoted on Facebook) and actively "fans" product pages.
Analytics
If you decide to sink your time and resources into establishing a presence on a social network (either Facebook or Twitter) you are going to want to make sure you're measuring your return on investment.

For that, you will need some kind of analytics. While products like Salesforce.com offer tie-in's to Twitter, the service itself (Twitter) doesn't offer any real analytical data on your followers. Facebook pages come with built in analytics that will let you measure how well your page is doing, whether your "fans" like the links, video or imagery you share, how often they take part in conversations you start, as well as a breakdown of the age, sex and regions they live in. Twitter simply doesn't provide this kind of detail.

Viral Promotion
In a sense, social media marketing is about giving your fans a platform to talk about you in a positive way - something Facebook makes seemless. If a fan of your Facebook business page decides to comment on something you've posted, their friends will see that action in their news feed. If your fans mark a photo as something that they "like" then their friends will see that, likewise, if they sign up to attend an event by sending in their RSVP, it shows up for all of their friends to see. In this way, Facebook can make any content viral.

Advertising Platform
Facebook wins here too. Any business owner can create pay per click advertisements on Facebook to promote their business page or events. All you need is a credit card, and you can spend as much (or little) as you want. Facebook will walk you through the process of creating your ad, and through the use of "social actions" you can make your advertisements even more effective by displaying how many friends the person viewing the ad has acted upon each offer. For example, if I RSVP for an event that is being promoted through an ad, then next time my friends see the ad they will see that one of their friends is attending.
There is also a robust targeting feature that comes with advertising on Facebook. Lets say I just want to show an advertisement to people who are of a certain age, live around a certain city and enjoy very specific activities. Because Facebook targeting can key into a person's profile data, advertising there can be hyper targeted.



Facebook Connect API
Finally, Facebook offers web developers the ability to extend their own web sites into the Facebook platform. This is done through the use of Facebook Connect, a series of programming tools that effectively makes a person's Facebook account a "single sign-on" to your web site. It is a very cool technology that is easy to deploy that some top brands have found clever ways of leveraging.
Again, the most savvy internet marketers will find ways to use a mix of social networking sites to get their message out, but Facebook is by far the most mature and largest social network for marketing and advertising. If you are a business owner you should definitely sign up to Facebook and create your own Facebook business page today.

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